According to a report in emarketer.com, we marketers are getting politer when we tackle email.Almost 60% of companies in 2007 sent their e-mail recipients to pre-populated Web forms if they want to opt-out. (This was 30% in 2005). And, 65% of e-mail opt-out links led to a page for registrants to make changes to their subscriptions. (This was 12% in 2005).
This is good news and makes the internet a more approachable place for the bulk of potential buyers.
The graph highlights the number of people that actually open email they have requested. This too is a solid number and may be shows that we are getting better at permission-based marketing.
Tim
