Starbucks now on TV

Starbucks is starting a national TV campaign to combat a stuttering share price, falling sales and falling numbers of customers. (As reported in Seattlepi.com). Apparently this is the first time its rolled out a national campaign although some its earlier TV ads were quite funny. I particularly like the Eye of the Tiger one.

Chairman Howard Schultz said, "Consumers over time would not be satisfied with a "commoditized experience or flavor" (eg McDonald's) and they would trade up to the company that built the industry."

You can see the new christmassy ads here.

Tim