Tuesday, November 27, 2007

Wal-Mart goes green(ish)

At least it's honest!

Wal-Mart's Chief Executive, H. Lee Scott, announced recently that, "We make no claims of being a green company. But what we are saying is we're doing sustainability in a way that's real and right for Wal-Mart."

Everyone is trying to take on a cape of greenness these days and sometimes it's difficult to sift what's real and what's marketing fluff.

Wal-Mart has the added hassle of being really big and really conspicuous. The Washington Post reported recently that, "a coalition known as the Big Box Collaborative organized 23 nonprofit organizations to deliver a harsh critique of Wal-Mart's sustainability initiative, arguing that it mislabeled organic food and that the large number of stores it plans to open will negate efforts to decrease its greenhouse-gas emissions."

It's tough at the top!
Tim

The picture was taken by Sporing Dew whose pictures are on Flickr.